Tuesday 23 February 2010

National Dairy Week 22nd-28th February

Did you know that this week is National Dairy Week (22 to 28 February) run by The Dairy Council who will be celebrating their 90th birthday on Wednesday 24 February?

So what is National Dairy Week all about?

It is about raising awareness of the goodness of dairy products, letting everyone, including supermarkets and MPs, know how popular dairy products are, as well as campaigning for the rights of dairies and dairy farmers to a profitable dairy sector.

The week was launched by the Countryfile presenter Julia Bradbury who posed as 'the Dairy Fairy', see http://www.smilefordairy.com/ where you can also find instructions for posting your own 'smile for dairy' pictures!

On a more serious note, Dairy UK have been lobbying MPs with key messages about dairy products and how supermarkets sell more dairy products than any other variety of food at the supermarket – more than £8bn per year in fact.

"Dairy UK will be handing MPs a blueprint to securing a profitable dairy sector so that whichever party is returned to power at the next election, they will have the information they need to make the right decisions for farmers and dairies.

Farmers will be receiving special National Dairy Week stickers for their cars and tractors. And Dairy UK is also planning to spread the good news about dairy through radio DJs and journalists.

Finally, dairy companies are joining in by telling their members all about National Dairy Week. Some are even inviting children from local schools to visit a dairy or creamery and learn about how their favourite dairy foods get from farm to supermarket shelf.

There are so many reasons to be Proud of Dairy during this week’s National Dairy Week. What’s yours?"

Source: The Dairy Council

Let me know what you will be doing to lend your support to National Dairy Week.


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Valley View Farm, Old Byland, Helmsley, York YO62 5LG
Tel. 01439 798221 or +441439 798221 mailto:sally@valleyviewfarm.com
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