Monday 22 February 2010

Julia Bradbury Launches Smile For Dairy Campaign

Do you love dairy products, milk, cream, cheese, butter? If so then why not take part in the Smile for Dairy Campaign, launched yesterday by TV presenter Julia Bradbury.

Led by Julia, people across Britain are being urged to submit pictures of themselves smiling to smile@smilefordairy.com to demonstrate their love of dairy products.

Julia Bradbury said: “Everyone knows I’m a country girl at heart and I am delighted to wave my magic wand in National Dairy Week and become the Dairy Fairy. Just about every household in Britain uses milk, cheese, yogurt and we should be proud that we produce such natural and nutritious foods. It’s something many of us perhaps take for granted.”

The 2009 consumer survey conducted by The Dairy Council shows:

- 97% of UK households consumed dairy products.

- Fresh milk and cheese were the most consumed dairy products.

- Of the 97% of respondents who consumed dairy products 86% consumed them every day.

- Over two thirds of people think that dairy products are healthy especially as part of children’s diets.

The Smile for Dairy Campaign has been launched by The Dairy Council - which promotes the nutritional benefits of dairy products. This year The Dairy Council will be celebrating its 90th birthday during National Dairy Week.

Don't forget to take a photograph of yourself smiling with a dairy product and send it to the Smile for Dairy campaign. Visit the Smile for dairy Website to see Julia Bradbury and many more smiles at www.smilefordairy.com

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